12/7/2023 0 Comments Crazy naked runway girls hd tubeIn 2010, as the company began expanding internationally including its first Canadian store in Edmonton, Limited Brands quadrupled their sales. The phenomenon is also a financial windfall for Victoria’s Secret’s parent company, Limited Brands. The following year the broadcast moved to its current home at CBS where, as one excited fashionista spouted after the taping, “it’s become the fashion industry fan’s Christmas tradition.” In 2001, the show made its television debut on ABC and musical acts were added for additional visual and sonic pizazz. Buoyed by a 30-second ad during the Super Bowl, the first Victoria’s Secret Fashion Show webcast garnered 2 million viewers. “It’s such a huge show, such a huge production, it’s definitely more like a rock concert but more spectacle than rock show.”Īngel Wings made their debut on the Victoria’s Secret runway in 1998, but the modern iteration began to take shape a year later when the company first made their scantily-clad fashion show available as a webcast. “This is the rock and roll show of the modelling world,” says Aldridge (who is married to Kings of Leon singer Caleb Followill). What first began as a way to promote their skimpy wares for Valentine’s Day shopping (and build hype before an initial public offering of 16% stake in the company) has ballooned into $12 million plus production complete with major music acts - this year features Fall Out Boy, A Great Big World and Neon Jungle as well as Swift - which will air on CBS and Global this Tuesday to an audience of millions. Since 1995, Victoria’s Secret has used the cachet of the runway fashion show and household-name super models to add cultural currency to their brand. If there seems to be some group-think going on, it’s likely because the stakes are high.
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